Rough Luxe Boutique: The New Hotel Chic

Posted by Jim Thompson on October 15, 2009 05:16 PM

Rough Luxe, a unique London hotel designed by award-winning interior designer Rabih Hage, offers guests an ambiance of contrasts. It’s all part of a meticulous approach to architectural heritage, high-end amenities, and modern-day economic realities.

“Luxury should be pure and about rarity, not duplication,” explains Mr. Hage in our recent brandchannel profile. The rooms at Rough Luxe offer original artwork and elegant bed linens, but also 25-year-old televisions and original walls with peeling paint and wallpaper. And it’s all by design – an aesthetic philosophy of juxtaposition that extends far beyond the walls of the quirky hotel. Rough Luxe – rough luxury – is a brand of its own, an “experience,” that includes hotels and lodges, restaurants and bars, shops and luxury goods, and seminars and excursions.

Rooms at the Rough Luxe hotel start at under $200 (£125 in British pounds), quite a bargain for lodging in London. The Rough Luxe hotel is in a good position to challenge other boutique hotels for consumer loyalty, and by focusing on affordability and the quality of experience, it caters to a contemporary sensibility that desires chic without bling and comfort without guilt. The rooms have character and the frills have class. And the hotel is 100% original.

“There will be other businesses that are part of the Rough Luxe Experience Network,” says Mr. Hage, “but Rough Luxe will not be a duplicated branded hotel chain.” Hage insists on originality derived from the existing infrastructure and surrounding local culture. For Rough Luxe guests seeking a unique travel experience, their adventure begins when they check in.

More about: Tourism, Rough Luxe, Luxury, London, UK, Hotels

Self catering Ireland says:

Food is any substance, usually composed of carbohydrates, fats, proteins and water, that can be eaten or drunk by an animal, including humans, for nutrition or pleasure. Items considered food may be sourced from plants, animals or other categories such as fungus or fermented products like alcohol. Although many human cultures sought food items through hunting and gathering, today most cultures use farming, ranching, and fishing, with hunting, foraging and other methods of a local nature included but playing a minor role.

November 9, 2009 09:37 AM #

Utah plumbing says:

How interior design related to home architecture?

January 2, 2010 12:46 AM #

waggi says:

Great post.

January 11, 2010 08:25 PM #

BOSTON MOVERS says:

I think this hotel offer a good rooms and vacant space, I hope they all serve the customer well. I see that you have really a good decorations and arrangement on each rooms.

January 11, 2010 08:27 PM #

tasmania house says:

Top post. I look forward to reading more. Cheers

January 18, 2010 01:52 PM #

Tony Peterson says:

This seems to be the new way to go in terms of hotels and conference venues: value for money with a little bit of edge to it. I have to be honest: I'd be the kind of person that'd go stay at a place like this, just to see what it's all about. Honestly, it's a fantastic idea with enough ingenuity to possibly spark a niche market. Kudos to whoever came up with the idea.

February 17, 2010 07:16 AM #

Port Macquarie Accommodation says:

I love your philosophy, Mr Hage! Luxury is not about duplication, but with slightly more expensive furnishings. Luxury is about feeling special, and when you feel like a number in a delicatessen line at your hotel that just isn’t possible. Bravo.

February 27, 2010 03:00 AM #

futon beds says:

The hotel looks expensive and elegant. I'm looking for a hotel that's much more cheaper to accommodate my family in that area when we pay a visit. Oh, and the furnitures look great too!

February 27, 2010 08:17 AM #

Luxury Hotels Pune says:

Thanks for the write up on Rough Luxe Hotel, London.To have original walls with peeling paint and wallpaper as part of their design make up is an innovative idea....

March 22, 2010 05:44 AM #

tokyo hotels says:

Why didn’t I find this post earlier? Keep up the good work!

April 5, 2010 02:31 AM #

aquarium hire says:

I think this hotel have really a good decorations and arrangement on each rooms.

April 8, 2010 01:43 AM #

corner workstation says:

Nice job, it’s a great post. The info is good to know!

April 16, 2010 03:25 AM #

shades new york says:

Excellent blog post, I look forward to reading more.