branded media
Posted by Sara Zucker on October 19, 2009 11:00 AM
Now, more than ever, magazines are trying their hardest to stand out due to spreading rumors that “print is dead.” Opinions vary on whether or not this is true, but T-post has a creative new idea: each of their issues is a t-shirt. Though it isn't exactly a fashion magazine, it is published in a wearable format.
Each T-post issue centers around one article by its editors that is sent to an artist who reinterprets it as a graphic, which is then transformed into cover art. The article's text is printed on the inside of the t-shirt.
The magazine's central platform is to use "fashion and art to spread the word about things that are important to us and the world using one of the best pop culture mediums ever invented: The graphic T-shirt."
Their current issue features an article on Cuba, like the US coping with economic crisis, is suffering from a toilet paper shortage. With the help of artist Stefan G. Bucher, the graphic is a fitting interpretation of the iconic image of Che Guevara.
The limited-edition shirts are approximately $28 per issue, available by subscription on the magazine's website, and arrive approximately every six weeks. Such an attempt at breaking-outside-of-the-box is equal parts admirable, creative, and useful.
Sadly, we normally toss our magazines once they have been read. Now, we can wear them.
| Privacy Policy | About Us | Contact Us | FAQ 
