Twinkies: The Brand That Won't Die

As noted by our brandcameo product placement tracking team, the Twinkies brand was the recent beneficiary of a load of on-screen promotion in the film Zombieland.

While its brand may seem obvious and one-dimensional, Twinkies' complex character actually makes them a film favorite. They are, all at once, iconic Americana: nutritional garbage, proof of man's triumph over nature, and self-deprecatingly modest. From Die Hard's Sgt. Powell to Grease's Jan to Bill and Ted's Bill and Ted, a Twinkie-eating protagonist is a decent, fun person who doesn't take him- or herself too seriously.

At the same time, Twinkies make great prop jokes for films like Disturbia, or, more famously, Ghostbusters:

Well, let’s say this Twinkie represents the normal amount of psychokinetic energy in the New York area. Based on this morning’s reading, it would be a Twinkie thirty-five feet long, weighing approximately six hundred pounds.

That's a big Twinkie.

At this point there is almost no chance the Twinkies brand will change in your lifetime. Like the infamous sponge cake itself, the Twinkies brand will never deteriorate, surviving the coming centuries to be cleaned up by Wall-E.