Headline Roundup: Epic Brands

Baseball's World Series won by New York Yankees in six games. [NY Post]

Chrysler unveils five-year plan, aspires to be "a great public company once again." [LA Times]

Mickey Mouse undergoes some tweaking in Epic Mickey video game. [NY Times]

Vaseline attempts to toughen up body lotion for men. [NY Times]

Scripps close to procuring majority stake in Travel Channel. [NY Times]

Dodge will create a sub-brand for Ram automobiles, marketed separately. [MediaPost]

(More headlines: Wal-Mart, De Beers, Beatles, B&N Nook.)

Wal-Mart adapts global stores to needs of local customers. [FT]

Put a ring on it: De Beers holiday ad campaign features couples. [BrandWeek]

Emerging S.E.M.A trend: car exterior personalization. [NY Times]

EMI sues Bluebeat.com, claiming copyright infringement of Beatles' songs. [WSJ]

Spring Design sues Barnes & Noble, claiming the Nook e-Reader rips off the Alex. [Telegraph]

In newest announcement, 7-Eleven will launch in-store TV network. [MediaPost]

Marathons provide great platforms for brand awareness, increased value. [Economic Times]