Posted by Barry Silverstein on November 10, 2009 04:25 PM
For at least 25 years, the New York Public Library has used its current logo, a detailed silhouette of a lion. Now, the mark has been updated to be "digital-friendly," reports The New York Times.
The library's venerable lion logo, representative of the famed marble lions "Fortitude" and "Patience" which sit outside the massive building, just couldn't stand up to digital shrinkage.
The new logo is streamlined rather than detailed, using "bold, simple lines that evoke the style of stained-glass windows, woodcuts, or old printers' marks.
Interestingly, the new logo has been crafted in an old style. Library art director Marc Blaustein, who managed the logo revision in-house, said his team always knew it would be a lion. But "the conceptualization of the design was left open," he said. "We explored dozens of concepts and did hundreds of drawings."
For a logo to be effective today, it must work on the web, in video, and even in e-mail -- just as it needs to work in print and on signage. This isn't the first time, and it won't be the last, that a brand logo falls prey to the electronic world.