Interbrand IQ: The Best Asian Brands Issue

rss

fashion week

Pakistan Prevails Against Terror And Celebrates Fashion

Posted by Sara Zucker on November 12, 2009 03:05 PM

In Pakistan, a country where most women are required to keep covered in observance of Islamic dress codes, models walked down the catwalk for four days and displayed creations by local designers. Female models were seen wearing spiked jewelry and exposed tattoos; some men wore shorts and sequin tops.

Ayesha Tammy Haq, organizer of Pakistan's Fashion Week, called last Wednesday's event a "gesture of defiance to the Taliban."

Originally scheduled for October, the shows, held in Pakistan's financial capital Karachi and hosted at the city's Marriott Hotel, were delayed due to security fears and threats of militant violence. The city of Karachi is a valued target for militants because it is extremely cosmopolitan and known for its high-end shopping malls and popular cafe culture. Security measures were intensified for the events, according to police officials. Despite a spate of attacks blamed on Taliban militants that claimed more than 340 lives in October and November, the show went on.

"We, the members of Fasion Pakistan, feel great to host this colourful event at difficult times of our history when the entire nation is waging a battle against militancy," Haq told the AFP.

Local talent was more important than ever when it was realized that there would be no attendance by designers and models from abroad due to security reasons. Thirty-two designers from across Pakistan participated.

Comments

cash loans United States says:

Hmmm interesting stuff

November 22, 2009 02:37 PM #

mela United States says:

Have you tried this Social Bookmarking Service yet? I would submit this url to them and they will spread it around. This is good info. http://www.thesocialbookmarkingservice.com

December 3, 2009 09:16 PM #

Comments are closed

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein