branded beauty
Posted by Sara Zucker on November 16, 2009 07:17 PM
Audrey Hepburn has been a style icon for more than 50 years. Her aesthetic has been copied by women across the world. Now, fans will have a chance to own Hepburn's style – for a price. Next month, her accessible elegance will be auctioned off in London.
The 36-piece collection contains some of Hepburn's most well-known looks, including two Givenchy gowns. One black silk dress was created by the infamous French designer Hubert de Givenchy for her role in the 1964 film Paris When It Sizzles. The other, a Chantilly lace cocktail dress, was worn in 1966's How To Steal A Million. Each are expected to sell for at least £15,000. (In 2006, the black dress worn by Hepburn's character Holly Golightly in Breakfast At Tiffany's sold at Christie's for £467,200.)
"She loved fashion, because in many ways it was about playing a role," said Sean Ferrer, Hepburn's son. "But being appropriately dressed was the most important thing for her. That's why she gelled with Givenchy; she didn't like to be flashy. She would rather be underdressed than overdressed."
To ensure that she would only be dressed by the designer, the actress inserted a clause into many of her film contracts. Though few celebrities today claim such loyalty to designers, an auction of this magnitude has the ability to metaphorically bring designers back from the grave.
By selling her clothing, the Hepburn estate is allowing Audrey's legacy to live on through her fans. Half of the the upcoming auction's proceeds will benefit the Audrey Hepburn Children's Fund joint venture "All Children in School," whose goal is to educate 120 million children worldwide.
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