Posted by Barry Silverstein on November 18, 2009 12:39 PM
American Airlines co-stars in Up In The Air, George Clooney's new film about a high-powered consultant hell-bent on accumulating ten million frequent flyer miles, adapted from the Walter Kirn novel.
American Airlines is no stranger to films – it was integrated into Home Alone, and, more recently, the Sex And The City movie. But its presence in Up In The Air is so overpowering that the LA Times review complained that Clooney "shares lots of screen time with American Airlines."
Of course, this isn't the first time a mode of transportation has dominated a Hollywood film. Throughout 2003's The Italian Job, a MINI automobile maneuvered through traffic, raced down sidewalks, and even navigated stairs. The car was so prominent it was easy to forget the film starred Charlize Theron. Wait a minute: How could you possibly forget Charlize Theron?
For Up In The Air, writer-director Jason Reitman decided to use a real airline instead of the fictional one in the Kirn novel. American Airlines was a good choice because of its strong Midwest routes. It also didn't hurt that the airline was represented by a large public relations firm that works closely with the film's studio Paramount.
"Of course, the folks at American are depicted as friendly," says the LA Times. "Plus the accommodations are seen as superb in the Admirals Clubs, exclusive lounges that offer members complimentary drinks, showers, Wi-Fi and other cushy amenities."
Well, let me tell you about the experience that I had on American one time...