Posted by Sara Zucker on November 20, 2009 06:30 PM
The jewelry world will soon welcome two more collaborations, as announced by WWD this week.
First, Alicia Keys has founded a new line with jewelry designer Gisèle Theriault, called The Barber’s Daughters, to be sold at a temporary shop at Lower Manhattan's Collette Blanchard Gallery for fall 2010. Each piece is inscribed with poetry and prayers of Masaru Emoto, author of The Hidden Messages in Water.
Keys said her mission is “to give people beautiful, unique pieces with messages that ignite them to find the best within” and that she has long wanted to get involved in accessories.
“Jewelry is a great first step,” said Keys, who recently started AK Worldwide, a company that will focus on her nonmusical endeavors. “I think accessories are exceptional, because it is a simple way for people to express their own style.”
Brad Pitt and Angelina Jolie have also moved to expand their brand, and it isn't by adopting another child (yet). Brangelina will be lending their non-acting talents to the creation of a high-end jewelry line with Asprey called The Protector. The collection of silver and gold accessories were inspired by snakes, and all net proceeds from sales will go to Education Partnership for Children of Conflict.
Cofounded by Jolie in 2006, the foundation raises awareness and funds to educate child victims of war, conflict and natural disasters. Jolie felt inspired to create a line based on the cold-blooded reptile after being given a ring in a similar shape while pregnant with her daughter Shiloh. AJ considers the snake to be a protector of her family, and hopes to extend the talisman to others.
Whatever the reason, celebrities won't stop until they've taken over the world by extending their name, or their brands, far and wide.