In perhaps the strangest branding enterprise I've ever encountered, a company called MyDNAfragrance.com creates scents based on hair samples of deceased personalities. With so many people obsessing over Marilyn Monroe and Michael Jackson, some might even be a little turned on by this prospect. The New York Daily News reports:
A Beverly Hills company is formulating a line of "Antiquity" fragrances based on the DNA of dead celebrities including Elvis Presley, Albert Einstein, Marilyn Monroe, Michael Jackson - even Richard Nixon.
The company claims the scents are derived from "DNA tests performed on hair clippings provided by renowned celebrity hair collector John Reznikoff."
Dr. Diva (Is this for real? Yeah, right) Verdun, My DNA Fragrance's chief development officer, promises that the process is scientific but will not reveal any other details other than, "we base the fragrance on the genetic code."
Verdun conceded buyers aren't getting a tangible piece of their deceased idol's biology in the bottle, admitting that "you couldn't do a reverse DNA analysis off of the perfume." But she vowed the process is scientific.
Like I said, it's all very scientific, the article said so at least three times. Scientists are gathering to denounce the legitimacy of this process, stating that hair clippings are the least precise form of DNA testing.
Regardless, the collection is called the “Antiquity” line and each sculpted, aluminum bottle costs and is available online. The company plans to send out deliveries in the next few months. Thankfully, though, the personalities' original body smells will not be factored into the actual fragrances.
"I did a little research on Elvis, and he actually had really bad body odor. So we don't want to clone him in any way or create a fragrance that actually smelled like him," she said. "DNA has nothing to do with bodily functions. There's no way it can stink."
| Privacy Policy | About Us | Contact Us | FAQ 
