brand news
Posted by Stephanie Startz on November 23, 2009 09:07 AM
In spinoff from Time Warner, AOL will adopt new identity and logo. [NY Times]
Chrysler offers sweet incentives, 0% financing and $4,000 cash back on 2010 models. [WSJ]
Seeking to triple sales in China, Coke doubles bottling plants in the country. [FT]
Microsoft's search engine Bing may pay to index the Wall Street Journal. [FT]
New Disney chief tries risky reshuffling of entertainment industry's structure. [LA Times]
(More headlines: Cadbury suitors, Vogue digital team.)
How Oprah built and maintained her brand through restraint. [NY Times]
Cadbury is receptive to a friendly takeover bid by Hershey. [FT]
Nestle steps into the Cadbury fray. [Times of London]
Vogue hires Blue State Digital, Obama's online gurus, to monetize online presence. [WSJ]
Coke debuts a green bottle made from sugarcane. [Toronto Star]
Brands can make a statement online with digital curation. [AdAge]
Wikipedia faces a digital exodus, as volunteer "editors" tire of debate. [WSJ]
Marlboro's online brand experience gets 1.5 million unique visitors a month. [AdAge]
Children's shoe brands seek American Podiatric Medical Association approval. [WWD]
More about: Disney, Time Warner, AOL, Coke, Coca-Cola, Oprah, Conde Nast, Vogue, Blue State Digital, Obama, Microsoft, Bing, Wall Street Journal, Cadbury, Hershey, Nestle, Chrysler, Wikipedia, Marlboro
| Privacy Policy | About Us | Contact Us | FAQ 
