Don't You Wish Your Brand Was As Loved As This Bank?

Posted by Abe Sauer on November 27, 2009 02:14 PM

One key to a strong brand is to always take proper care of the consumers you have already won. That is to say, do right by your brand-loyal consumers and they'll always do right by your brand. With that in mind comes the tremendous holiday story of a brand that, despite these horrible financial times, is being fought for by its fans. Oh, and it's a bank.

"Protestors rallied outside a branch of Park National Bank earlier this week, calling on the government to reconsider shuttering the bank. The closure is especially frustrating to community members because Park National Bank was relatively healthy, but its holding company and some of its sister banks weren't."

And that's just Chicago.

From Austin, Texas:

"The coalition is looking to get the attention of Congress and the media in the aftermath of the Federal Deposit Insurance Corporation's takeover of Park National Bank. Supporters Tuesday said that what happened to the bank and its owner, Mike Kelly, should not have happened."

I wanted to use "Too good to save" as the headline; but that has already been used... to describe Park National Bank.

For all Black Friday Live! posts go to the Black Friday Live! tag.

More about: Banking, Banks, Park National Bank, Financial Services, FDIC

Jeffrey Smith says:

Apart from its purported gross fiscal maladies, preceding a suspicious government-corporate alliance, another much beloved banking brand gone by the wayside, was WAMU. An icon which had it's acronym replaced by "...evil-doing outsiders..." CHASE. An entity who notoriously treats previous Wamu staff & customers so badly, it's proves not only blind stupidity, but outright suicide. Chase is nationally now known as placing in the worst customer service index of bank brands in the U.S. Yet they don't fathom their plight even as clients picket branches and frustrated diatribes trickle in through Yelp: www.yelp.com/.../new-york-are-you-fed-up-with-chase-bank

With Uncle Sam's assistance, Chase seems to have been blinded by current numbers. And as we all know, numbers oftentimes are not a true indicator of a brand's long term interest, thus survival.

November 30, 2009 06:17 PM #