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Nation Passing Up Profitable Product Placement Branding Opportunity

Posted by Abe Sauer on November 27, 2009 10:41 AM


Here's an idea: With the national debt at (CLICK HERE for latest), our federal government should be looking for any and every opportunity to get money flowing into the treasury. Well, just a suggestion, but how about selling a branding opportunity for the annual Presidential turkey pardon?

Just think about the media exposure! On the day before thanksgiving, the President pardons one lucky bird and every suffering-a-slow-news-day media outlet in the nation runs a story and photo of the event. And after the event itself, the highest bidding brand would have the right to use the pardoned bird at media events and as a spokesbird for its products: "I was lucky to be spared. But if I had to be eaten, I'd want to be a Butterball bird!"

And, at the very least it would force Disney to pay the government for all the excellent exposure and endorsement it gets from the President of the Free World™ saying, every year, that the lucky turkey was going to Disneyland:

"'There are certain days that remind me of why I ran for this office,' Obama added. 'And then there are moments like this, where I pardon a turkey and send it to Disneyland.'"

Just sayin'.

 

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