2011 Product Placement Awards

rss

tech wars

Can An iPhone On Steroids Eliminate The Competition?

Posted by Stephanie Startz on December 1, 2009 07:01 PM

What’s better than a robot phone? How about a phone on steroids?

Motorola may have won the recent brand loyalty battle, but the war is far from over.  Apple is expected to introduce a new challenger into the smartphone thunderdome in 2010, as reports circulate of a new iPhone, currently in beta form, spotted in the wild.

Giving weight to the rumors is the recent tip provided to the MacRumors web site by iPhone App developer Pandav. Pandav claims that a device named “iPhone3,1” was found in their usage records after accessing the developer’s iBART application. iBart is a guide to the San Francisco area public transport system, in Cupertino-based Apple's vicinity. MacRumors expects the new phone to release in mid-2010, as it is following a similar schedule to the iPhone2,1. It too was spotted during testing about eight months before its release, in October 2008, according to Pandav.

Speculation about the iPhone’s new processor capacity is abundant. Business web site 24/7 Wall St is touting the third-generation smartphone as an “iPhone-on-steroids,” expecting it to be a game changer not only for the smartphone industry, but to pose a major challenge to netbooks with its ramped-up super processor.

The iPhone looks to be poised for dominance in 2010. Industry insiders expect the iPhone to arrive on Verizon’s network by mid-2010; the aid of a reliable network and increased capacity should have Motorola and RIM quaking in their boots. The expanded processor will allow the iPhone to manage the tasks that businesses have long relied on the Blackberry to do. And if the new iPhone can simultaneously run apps, then the Droid may lose one of its main bragging rights.

Still, there remains one dark horse: Google. Details are still vague regarding the search engines handset, but iPhone can’t offer the one thing Google can: Google Voice (with access to the entire Google Cloud) and free calls. Apple recently allowed users to access Skype over the iPhone’s cellular data connections, previously relegated to wifi connections only. Until the iPhone allows users to run mulitple apps simultaneously users will have to compromise with the iPhone.

Perhaps some urine samples will leak in the coming weeks to indicate whether Apple has resolved the iPhone's app problem.

Comments

Abe Sauer United States says:

This is a huge blog to Google and to Motorola's Droid. It doesn;t matter what this phone can do now, the fact that it has been rumored to be available on Verizon is what excites everyone and may sink the Droid sales, which was going to be Verizon's bread and butter. Now Verizon users who were going to get a Droid might wait to see if the iPhone is available to them 6 months from now. Damage is done.

December 2, 2009 09:33 AM #

Peter Feld United States says:

Yeah, that's my dilemma. What should I do? (Need to replace phone as soon as possible and planning to stick w/Verizon.)

December 2, 2009 10:46 AM #

jacky United States says:

great post

March 17, 2010 10:45 AM #

louis vuitton People's Republic of China says:

3333Yeah, that's my dilemma. What should I do? (Need to replace phone as soon as possible and planning to stick w/Verizon.)

April 12, 2010 11:36 PM #

Comments are closed

What Branders are Saying on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameoChronicle
An entire 'official' web existence is a Facebook page
Keeping KosherBaby Boomers
The New Disability Market
debateJoin the Debate
Nominate your #1 brand in 2011
BPBP
Back in Business
Jay DeutschJay Deutsch
The Super Bowl Ads Most Don’t See: How Merchandise Turns Raving Fans into Brand Champions
Digital Watch: WahlWahl Climbing
Assessing Wahl’s Digital Branding
Jeff Weedman
P&G's Jeff Weedman

Connect + Develop Your Career
Marketing to the New MajorityBranding 123
By Barry Silverstein