Posted by Stephanie Startz on December 7, 2009 02:41 PM
Smartphones have made paper planners obsolete. So what’s a girl to do when her business portfolio needs updating? If she’s Kate Spade she wises up and jumps on the digital bandwagon.
Made available for download in the iTunes App Store on Thursday, the Kate Spade New York Agenda features a daily fully-editable calendar styled in the traditional Kate Spade motif, a mapping feature, suggestions for stylish living, a curated guide to public events, private sale information, and secret sale alerts for iPhone and iPod touch users.
In addition to being free, the app encourages a constant mindfulness about the tech-savvy brand. In fact, Kate Spade does an excellent job connecting with customers on many levels via technology. The "Behind The Curtain" section of the brand's website provides consumers with an interactive experience where they can download artwork for their desktop wallpaper, send electronic postcards, and peruse suggestions for a life well lived.
Creating a smartphone app, however, doesn't always lead to success. Many have faltered by associating their brands with lifestyles that are too limiting or controversial. PepsiCo's "Amp Up Before You Score" app drew the ire of female consumers before being withdrawn from the app store.
In short, when it comes to foolproof brand extensions onto digital content, there's no app for that.