ho-ho-holidays
Posted by Sara Zucker on December 10, 2009 02:27 PM
In an attempt to extend their reach during the holiday season, many brands have created holiday pop-up shops -- eBay and Wired, for example.
And now, JetBlue. Sort of.
The brand has been relatively quiet since their partnership with Lufthansa, but the reality of a down economy and the looming holiday travel season have compelled the budget airline to take a more aggressive -- and humorous -- approach to reaching customers.
The JetBlue pop-up store features the brand's new "Flyer's Collection," which is comprised of an inane array of products and gadgets that are not for sale but do serve the valuable purpose of highlighting the amenities JetBlue offers flyers.
JetBlue's Facebook page features a preview of all of the brand's laughable items, but the pop-up store located in Manhattan's Meatpacking District could be worth stopping by for kicks if you already happen to be Christmas shopping in New York City.
The advertised but unavailable items include a seat-back siren to alert those behind you when you plan to recline, a full-body compression suit, a "knee jockey" for fitting into small airline seats, and a luggage suit so that you can avoid paying baggage fees.
It really is a shame, too, because the pretend product descriptions are ridiculously on-point. The only contraption missing is a device to quiet a crying baby.