brand news
Posted by Stephanie Startz on November 9, 2009 08:43 AM
Kraft makes £9.8 billion hostile takeover bid for Cadbury today. [WSJ]
Retailer holiday ad spending increases, starts earlier. [WSJ]
Verizon will spend $100 million on the Droid campaign. [AdAge]
Apple to sell $99 iPhone to compete with Verizon Droid. [dbtechno]
With iPhone in its stable, Orange envisions a brand revitalization. [Times of London]
After successful GQ introduction, Conde Nast plans more Chinese magazine launches. [WSJ]
Novartis buys 85% stake in Chinese vaccine maker. [WSJ]
(More headlines: Ruby Tuesday's, Cadillac, ammunition.)
Ruby Tuesday's undergoes $100 million campaign targeting upscale clientele. [NY Times]
For recession's tail end, brands maintain focus on value, frugality. [WSJ]
The Silver Brand: Ammunitions undergoes branding magic. [NY Times]
Can the snood save Christmas (sales)? [WSJ]
Chrysler's brand roadmap. [Automotive News]
Cadillac's identity is sky high while auto sales are down. [NY Times]
Manischewitz wine debuts line of foodstuffs. [NY Times]
Steven Tyler quits Aerosmith to focus on "Brand Tyler." [Guardian]
More about: Kraft, Cadbury, GQ, Conde Nast, China, Novartis, Verizon, Droid, iPhone, Orange, Ruby Tuesday's, Apple, Chrysler, Snood, Cadillac, Manischewitz, Aerosmith, Steven Tyler, Personal brands