Demand and Desire


linked in facebook twitter rss

brand recycling

Yves Saint Laurent Gives Past Styles An Eco-Chic Update

Posted by Sara Zucker on December 21, 2009 11:49 AM

Its been said that everything new is old again, and fashion house Yves Saint Laurent has created a new line to prove it.

“New Vintage II” is the second part of a capsule collection featuring leftover scraps from past collections recreated into classic silhouettes. Creative director Stefano Pilati has implemented his venerable designs on fabrics pulled straight from the house's archives, proving that he has a few new tricks up his sleeve.

The first eco-friendly line was sold exclusively at Barneys New York, a store known for doing its part in celebrating green design.

Each limited-edition piece is numbered and unique. Refinery29 said the brand's continual efforts were based around a goal “to reclaim and recycle, this project is an effort to espouse more sustainable approaches in fashion.” The fashion world's newest obsession now means organic cotton collections can be found everywhere, from luxury department stores to H&M, catering to an audience that is increasingly concerned about the environment and sustainability. Though the company's main goal is environmental awareness, consumers are certainly excited about giving past favorites a new twist.

The newest collection contains 121 pieces and can be found at YSL's flagship boutiques in New York, Paris, and London.

While the first part of the collection received rave reviews, there is no doubt that the second will too as fashion-centric shoppers are constantly clammoring for the next big thing.

Comments

replica handbags People's Republic of China says:

2222  Yves Saint Laurent is at the peak of this year's Forbes Top-Earning Dead Celebrities list with $350 ...Batch 19 Gives Beer Drinkers A Blast From The Past
Batch 19 gives beer drinkers a blast from the past.

April 12, 2010 11:17 PM #

Comments are closed

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
FitFlop: Stepping UpFitFlop: Stepping Up
Marcia Kilgore talks about the brand’s inspiration and plans
debateJoin the Debate
Does crowdsourcing cheapen brands?
brandcameoBrandcameo
The American
SleemanSleeman
Canada’s "Notoriously Good" Beer
Amy MumbyBrandspeak: Amy Mumby
My Son, the YouTube Phenom
Digital Watch: AveenoDigital Watch: Aveeno
Virtual Radiance
paperI Do! Brand Engagement
A white paper by Brand Ascension
Chris LeeChris Lee
An award-winning career that almost wasn’t
Brand RewiredBrand Rewired
Anne H. Chasser and Jennifer C. Wolfe