Tiger's Future Ex Flirts With Endorsement Deal

Posted by Sara Zucker on December 22, 2009 09:39 AM

The media firestorm surrounding Tiger Woods may be cooling but -- in a testament to the adage there is no such thing as bad publicity -- things may be heating up for the golfer's soon-to-be ex-wife, Elin Nordegren.

TMZ reports that Tretorn, the outdoorsy brand known for its sturdy sneakers and rain boots, has its eye on Elin.

Though Nike has steadfastly stood by Tiger, it's only fitting that the megabrand's nemesis, Puma, court the embattled golfer's future ex-wife. The Internet has been buzzing with speculation that one of Puma's sub-brands needed an extra boost, and Elin was the perfect solution. Tretorn, founded and headquartered in Sweden, was acquired by Puma in 2004. WWD announced that preliminary talks were held concerning an endorsement deal.

Puma spokesperson Kristina Fields made a statement to CNBC regarding the supposed deal, "To correct recent news headlines, Puma has no plans to engage in a brand sponsorship agreement with Elin Woods." But that's Puma, not Tretorn. Puma did say that Elin is "a good brand fit" for Tretorn. Tretorn executives, however, have remained silent about the rumors.

While Tiger's endorsements, including Gillette and Accenture, are dropping in the wake of the scandal, the prospects for Elin Nordegren appear to be bright indeed. Originally known for being a swimsuit model, Elin now has public support and sympathy, and the Stockholm native also has an obvious geographic connection to Tretorn.

More about: Tiger Woods, Elin Nordegren, Puma, Nike, Accenture, Gillette, Tretorn, Sports

Rutendo Chabururuka says:

The whole Tiger media fiasco at the moment is a testimony to the downside of using popular personalities to be brand ambassadors as opposed to using models whose lifestyles the public is not privy to. Much as Tiger has generated millions of revenue for Accenture and Gillette I think they are doing themselves a disservice in distancing themselves from him in this time of crisis for him. Let's look at it this way, if there was a massive fraud unearthed at Accenture or any of the brands that Tiger stands for would he seek to be relieved from them? Food for thought.
Not to attach too much emotion to this whole thing, the social crime that he committed is bad-granted- yet no uncommon to high profile citizens like Tiger Woods whom I think the world is judging too harshly and hoping that next time the world will meet up with saints to be the ambassadors and never to be implicated in any scandal of any sort, it is really hard to find a talented individual who is a saint at the same time.

December 23, 2009 02:36 AM #

Albert Maruggi says:

I love this whole concept, Rutendo, you are right on the mark. Secondly I want any, and I mean any executive who selected Accenture because Tiger Woods was in their ads to stand up and admit it. Really, Accenture marketing and sales people, please if you can so me the piece of business that would have been lost if Tiger Woods was the ad icon for IBM.

Right, now let's talk about the ROI of Tiger Woods, look I'm a novice compared to all the Ivy league brain power that makes these million dollar decisions, so perhaps you can explain it to me.

I can surely see Tiger's name behind a golf club, course or even apparel, but multi-million dollar professional services decisions?

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