brand news
Posted by Stephanie Startz on December 24, 2009 09:50 AM
McDonald's internal branding campaign, Voice of McDonald's, fosters goodwill with employees, consumers. [NY Times]
Lego expands brand "virtue" into videogames, movie tie-ins. [WSJ]
Ford may finally sell Volvo to Geely. [LA Times]
PepsiCo. pushes social responsibility internally, in advertising. [Warc]
Spyker wants to make the Saab "more Saabish." [WSJ]
Hyundai emerges from the recession a winner, sales up 6.2%. [WSJ]
Not so nifty at 50: Barbie's UK sales slump 35%. [Guardian]
The new and improved GM, they promise. [BusinessWeek]
Barnes & Noble's Nook will arrive in time for Christmas! [WSJ]
Rollover lawsuit against Toyota dropped. [LA Times]
Children's clothing manufacturer Carter's reduces earning estimates from 2004 to 2009. [WSJ]
R&B singer Usher paces rise of personal "lifestyle brand." [Boston Herald]
Rising fashion brand Phi unexpectedly shutters. [NY Times]
Blackberry's growth compromises its network. [WSJ]
More about: McDonald's, Lego, Ford, Geely, PepsiCo., Spyker, Saab, Hyundai, Barbie, GM, Barnes & Noble, Nook, Carter's, Usher, Phi, Blackberry