2011 Product Placement Awards

rss

lather, rinse, rebrand

Marvel Comics' New Year's Resolution: Draw In Women

Posted by Jennifer Wright on December 28, 2009 11:56 AM

The Zap, Pows, and Kabooms often seen in comic books are about to be drowned out by a distinctly feminine roar. Marvel Comics has just announced that 2010 will be the year of women and will debut a series of “girl comics” which will be written and illustrated entirely by women.

It’s a subtle rebranding effort to help Marvel shake off their boy’s club image. Marvel has been accused of being sexist in the past, particularly in regard to their sexy Marvel Diva publication (video above), and the brand is eager to make itself appear more female friendly.

The project certainly features some terrific talents and involves female cartoonists from Amanda Conner to Molly Crabapple. As a result of the new series, Marvel representatives claim, “that the idea will be reinforced that comics can be (and already are) as much for [women] as they are for men.”

Certainly, women readers might find comics created by other women more accessible than work written by male authors, though it is too early to predict whether this will lead to more female comic book heroines. The new series will be released in March 2010 to coincide with Women’s History Month.

Comments

louis vuitton People's Republic of China says:

2222    Certainly, women readers might find comics created by other women more accessible than work written by male authors, though it is too early to predict whether this will lead to more female comic book heroines. The new series will be released in March 2010 to coincide with Women’s

April 12, 2010 11:45 PM #

Comments are closed

What Branders are Saying on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameoChronicle
An entire 'official' web existence is a Facebook page
Keeping KosherBaby Boomers
The New Disability Market
debateJoin the Debate
Nominate your #1 brand in 2011
BPBP
Back in Business
Jay DeutschJay Deutsch
The Super Bowl Ads Most Don’t See: How Merchandise Turns Raving Fans into Brand Champions
Digital Watch: WahlWahl Climbing
Assessing Wahl’s Digital Branding
Jeff Weedman
P&G's Jeff Weedman

Connect + Develop Your Career
Marketing to the New MajorityBranding 123
By Barry Silverstein