Nestle And L'Oreal Help Wipe Away Wrinkles With A Tomato-Red Pill

Society's obsession with beauty and youth has spawned the creation of various pills, and brands, that promise to turn back the clock.

Created by L'Oreal and Nestle, Inneov Fermete is a daily antidote that claims to wipe away wrinkles. It combines nutritional and dermatological science with the help of lycopene, a compound found in tomatoes. The food and cosmetic companies collaborated to develop the anti-wrinkle product found to drastically increase skin elasticity after six months of use. The pill works to preserve old skin cells while promoting the growth of new cells.

Patricia Manissier, of Inneov, said: "We have done a lot of research which shows this product works and now we're looking for ways of improving it. We know that good nutrition can prevent the skin from ageing and that there are clear links between certain nutrients and skin health."

Regardless of the anti-aging phenomenon, journalists are wondering if people have forgotten about aging gracefully. Michael Winner of The Daily Mail wrote, “The process of growing old is visible mainly in the face. Some people see a wrinkle and collapse in hysterics. 'Out, out damned wrinkle!' they cry.”

Inneov Fermete joins an increasingly popular amount of beauty treatments known as cosmeceuticals, beauty treatments that control a person's body from the inside out. The sugar-coated pill is being branded as a lifestyle product because of its daily ingestion, but it is actually more like a vitamin supplement than a medication.

Americans, however, will have to wait. The pill will only be available in Europe, South America, and the UK.