brand news
Posted by Sara Zucker on January 15, 2010 08:37 AM
Text messages aid in Haitian philanthropy efforts. [WSJ]
Gotham hired to take over 1-800-OK-CABLE creative duties. [Brandweek]
FocusDriven created to prevent texting while driving. [Consumerist]
Japanese cosmetic brand Shiseido to buy Bare Escentuals. [NY Times]
New Oscar Mayer campaign isn't just about hot dogs. [NY Times]
Layoffs hit the music industry: 50 fired at Universal Music Group. [LA Times]
Clear Channel Radio introduces a proprietary program for advertisers. [Adweek]
Rock n' roll artwork is now promoted on wine bottles. [BrandFreak]
Designer Joseph Abboud can no longer use his name to promote new creations. [NY Post]
Sears extends its online layaway plan with MyGofer. [WSJ]
Starbucks rewards "Black Gold Card" members with a price increase. [Daily Finance]
General Motors suspends production on Hummer vehicles. [CNN Money]
NBC hopes Seinfeld will save Late Night. [Business Insider]
Aeropostale will fill empty MTV store space in Times Square. [NYO]
More about: Gotham, 1-800-OK-CABLE, Starbucks, Aeropostale, MTV, FocusDriven, Hummer, Shiseido, Bare Escentuals, Oscar Meyer, Clear Channel Radio, General Motors, Joseph Abboud, Sears, MyGofer, NBC, Seinfeld