Ford's My Touch Software Gets High-Tech

Ford is on a roll. Following reports that its sales were up 33% in 2009 (its first full-year increase in share since 1995), it unveiled its new My Touch system at CES.

The new program, which brings high-tech applications, WiFi capability, and the second generation of Microsoft's SYNC software into Ford vehicles, should further differentiate Ford from its competitors.

“What the mouse did for the PC, we need to create for the automobile,” said Jim Buczkowski, Ford’s director of electrical and electronics systems engineering.

Automobile connectivity is proving to be an exciting new draw for customers.

My Touch uses two LCD screens. The LCD screens, which eliminate the need for knobs, can be used to control audio and fans by touch. My Touch also incorporates Microsoft's second generation voice-activated SYNC system. Whereas the first generation of SYNC only had 100 programmed commands, this updated program has over 10,000. There are multiple phrases per command, cutting down the need for assistance from a user manual.

Additionally, WiFi allows car owners to download programs like Pandora, OpenBeak, and Stichure. More applications as well as software upgrades will be added in the future. Ford will not pre-install the WiFi hardware; instead, it is available from USB mobile broadband modems or USB-installed air cards.

“A lot has happened in 2009. It’s been a historic year, and Ford is in a different place,” Alan Mullaly, CEO of Ford, said. “We’ve made great products, even as the world around us changes dramatically.”

CEO Alan Mullaly sees profitability in 2011 by bringing consumer electronics into the auto sphere. The 2011 Lincoln MXK is the first to feature the My Touch system. All other Lincoln, Ford, and Mercury vehicles will follow. Within 5 years, Ford hopes to offer the high-end program in 80 percent of its cars.