corporate responsibility
Posted by Deborah Dunham on February 5, 2010 02:09 PM
In between the frozen peas and popsicles, consumers may have to make room for their favorite pair of jeans. That’s right, in an eco-friendly move by Brazilian manufacturer, Tristar, blue jeans are taking green one leg further.
With several reputable brands of eco-friendly jeans already on the market, Tristar’s jeans are not just made from organically-grown cotton (which saves the earth from two-thirds of a pound of pesticides that one pair of conventional jeans produces), they save on water too.
By tossing them in the freezer for 24 hours – not the washing machine, any bacteria will be killed, Tristar owner Jandira Barone told the Jornal A Tribuna. The repeated freezing and thawing also helps soften the fibers making the jeans more comfortable and form-fitting each time.
While this sounds good, what about all of those grass and ketchup stains?
A freezer obviously won’t get stains out said Barone, but “don’t consumers buy pants frayed, ripped and stained? The concept is the same, only it will be a detail produced by the wearer."
Not only can stained jeans be a fashion statement according to Barone, but even when it becomes too much of a good thing, these jeans can be turned inside out, extending the time between washings.
In addition to producing a “beautiful and comfortable piece,” Barone walks the walk of her jeans by growing all of the organic cotton on a Brazilian plantation that uses no chemicals and no water. And with the EPA telling us that five of the top nine pesticides used in traditional cotton production are known carcinogens, the new Tristar jeans are getting a very green seal of approval in the market – proving that a $150 price tag is a small price to pay for big environmental benefits.
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