There’s no doubt that work, family, kids, and a down economy are bringing more stress than ever to women. What is doubtful, though, is how far they are willing to go to relieve that pressure. A night out with the girls, a pedicure, or a meditation class are proven and inexpensive ways to relax the body and mind. But how about paying $566 a year for an online stress management program? The folks behind Upliv.com are hoping women will do just that.
Scheduled to be rolled out later this month, Upliv is the newest online subscription targeted to women. The monthly membership includes customized stress relief techniques based on results from an online stress analysis that measures each woman’s level of tension and what areas of her life – career, finances, or relationships – are most responsible for this strain. Women then receive weekly targeted articles, instructions, and relaxation strategies.
Some of the stress-relieving techniques they receive include the obvious deep breathing, journaling, hot showers and hot tea, but women are also sent specific instructions on what to do to better manage their stress. In addition, they receive quarterly shipments of Upliv aromatherapy body wash, lotion, and facial wash products that “elicit relaxing and refreshing moods,” including Field of Happiness, Ocean of Clarity, and Canopy of Tranquility.
While this program sounds appealing on some level and has shown promising results within a limited test market, the real question is: How much are women willing to pay for an online program – especially when there is a plethora of stress-relieving resources already available on the Internet, including a free program from Kaiser Permanente for its members?
In addition, do women really want to spend more time on the Internet, which is often the culprit for stress, insomnia, and imbalance? Clearly Upliv – which is offering a discounted introductory price of $380 for the first year – believes it knows the answers to such questions.
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