Headline Roundup: Purchase This

MetroPCS enlists investment bankers for acquisition advice. [WSJ]

Gawker Media makes its first purchase: "people directory" CityFile. [NY Times]

Qualcomm creates its own e-reader, but with color. [LA Times]

Presidents Day brings a boost in vehicle sales to dealerships. [Boston Herald]

New Tums campaign stresses its quick acting formula. [Brandweek]

Brands of all sorts seek coverage at New York Fashion Week. [Reuters]

NBC requires subscriptions for fans to view Olympic extras. [Business Insider]

Southwest Airlines experiences backlash after offending Kevin Smith. [Daily Finance]

Bill Gates uses mosquitos to alert TED attendees about climate change. [Businessweek]

Samsung is set to come out with its own tablet computer. [Bloomberg]

Wal-Mart struggles to prioritize it's big-name brands. [CNN Money]

British Airways hopes to fully fly green by 2014. [Independent]

Orange, Vodafone, O2 collaborate on an app store to rival Apple's. [Daily Mail]

Deaths from sudden acceleration leads to Toyota's latest issue. [Washington Post]