2011 Product Placement Awards

rss

fashion therapy

Italian Fashion Brands Now Fit Curvy Women

Posted by Isobella Jade on February 25, 2010 05:03 PM

When Renaissance artist Sandro Botticelli painted his Birth of Venus between 1485 and 1486, he most likely would never have figured that Venus, with her tummy pouch and sensual, curvy, and milky soft skin, would be considered a plus size in today’s thin-obsessed world. However, if Venus was into today's latest trends, she might not even be able to find her size in fashion retail stores.

It’s taken more than 520 years, but the Italian Renaissance for modern curvy women has been launched. Well, at least in Italy it has. Vogue Italia is rediscovering curvy women and dedicating a section of its online site to full-figured ladies, calling it Vogue Curvy.

There are very few fashion destinations on the web that celebrate and include the plus size fashionista; however on Marie Claire Magazine’s site, Ashley Falcon writes a blog called Big Girl in a Skinny World, which is really an online landmark within the virtual fashion spectrum.

For now, the section is strictly confined to the website, but who knows if someday it will go to print. Plus size pride is inching its way into the world of fashion and the minds of trendsetters. For example, aboard the Vogue Curvy mission are writers from SaksInTheCity and YoungFatAndFabulous.com.

With the mindset that style has no size requirement, Italia editor Beniamino Marini is looking for more writers; so, if you have something to say about the plus size movement, speak up and reach out – Vogue Italia wants your voice.

Ciao bella.

Comments

shelley United States says:

Big Girl in a Skinny World is already in the printed magazine. And it is fantastic!
thanks Marie Claire!

February 26, 2010 10:37 AM #

Gwen United Kingdom says:

Well yes, fashion and women's perception are changing!
I already started an online an offline initiative in Lebanon to help restore women's individuality in a world overflowed with enhanced images.

Could you please advise on how can I get in touch with Vogue Italy's editor Beniamino Marini?

Thank you and keep up the good work.
Gwen

March 10, 2010 09:51 AM #

groupshoes says:

Thank you for your pictures. and i like to introduce a shoes website. bought from them for so many times, and very satisfied with the their goods and service.Such as <a href=" www.groupshoes.com/...1-87-c-297.html">Air max 1</a>, air max 2, <a href=" www.groupshoes.com/...x-90-c-300.html">air max 90</a>, <a href=" www.groupshoes.com/...009-c-310.html">nike air max 2009+</a>, <a href=" www.groupshoes.com/...2010-c-432.html">air max 2010</a> new, <a href=" www.groupshoes.com/...-tn-c-426.html">nike air max TN</a>, <a href=" www.groupshoes.com/...ltd-c-290.html">nike air ltd</a> trainers, <a href=" www.groupshoes.com/...x-95-c-303.html">air max 95</a>.<a href=" www.groupshoes.com/...-360-c-307.html">Air max 360</a> running shoes, nike shox shoes. Though their price are low, don't worry about it's quality.</p>
<p>They are on sale, limited time! </p>

March 18, 2010 04:23 AM #

wholesalers People's Republic of China says:

In recent years, <a href="...uandme.com"><strong>international trade</strong> are more and more frequent. China gradually become an economic superpower. <a href="www.tradeyouandme.com"><strong>china wholesale</strong> <a href="...deyouandme.com"><strong>wholesale products</strong> to Countries all over the world. <<a href="www.tradeyouandme.com"><strong>china wholesalers</strong> <a href="www.tradeyouandme.com"><strong>wholesale</strong> a variety of goods. As our company is a <a href="...deyouandme.com"><strong>wholesale china</strong>. From <a href="...deyouandme.com"><strong>wholesale list</strong>, we supply more than 100 thousand high-quality merchandise and famous brand name products, all at wholesale prices. Experience professional service and quality products made in China today. <a href="www.tradeyouandme.com"><strong>buy wholesale</strong> product from:tradeyouandme.com now.

March 29, 2010 02:48 AM #

custom logo design United States says:

On Marie Claire Magazine’s site, Ashley Falcon writes a blog called Big Girl in a Skinny World, which is really an online landmark within the virtual fashion spectrum. Thanks for sharing this information.

April 9, 2010 03:08 AM #

replica bags People's Republic of China says:

thanks!  very helpful post!! like the template btw ;)

April 12, 2010 10:48 PM #

Chaussur France says:

Great Post.....I found your site on stumbleupon and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you down the road!

April 13, 2010 09:16 AM #

World-class E-commerce systems with amichai inbar webmarket United States says:

Awesome stuff you guys got here.  I really like the theme of the website and how well you organized the content.  It's a marvelous job I will come back and check you out sometime.

April 19, 2010 02:26 AM #

vancouver internet marketing United Kingdom says:

That's great, I never thought about  Ad Authority Rebuffs Bisazza's Bondage Branding like that before.       

April 23, 2010 10:54 PM #

Comments are closed

What Branders are Saying on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameoChronicle
An entire 'official' web existence is a Facebook page
Keeping KosherBaby Boomers
The New Disability Market
debateJoin the Debate
Nominate your #1 brand in 2011
BPBP
Back in Business
Jay DeutschJay Deutsch
The Super Bowl Ads Most Don’t See: How Merchandise Turns Raving Fans into Brand Champions
Digital Watch: WahlWahl Climbing
Assessing Wahl’s Digital Branding
Jeff Weedman
P&G's Jeff Weedman

Connect + Develop Your Career
Marketing to the New MajorityBranding 123
By Barry Silverstein