Burger King Tempts Writers With A Taste Of Its New Innovations

There is an important debate in publishing that addresses whether or not journalists – and writers of every ilk, for that matter – are capable of being 100 percent objective. They are, after all, human beings. Perhaps with this notion in mind, Burger King recently conducted a taste test for a select group of writers.

Burger King has implemented many changes this year. Though its stock is solid, sales have dropped, inspiring the company to dabble in restaurant makeovers (Burger bars, anyone?) and debut new menu items.

The information session was, of course, purely promotional. Attendees were given the opportunity to interview brand representatives and received swag bags – all of which had no influence on the objectivity of the writers, we presume.

Burger King also revealed its latest updates at the event, including a new oven that offered a “smaller footprint, less energy consumption” and, most importantly, better grilling. Burger King prides itself on having a flame-broiled burger and, according to Daily Finance, the new grill works just fine: “I've had Burger King's signature sandwich before, but this one stood apart, with a slightly smoky flavor, a surprisingly fluffy bun, and impressively crunchy lettuce.”

The company hopes it efforts to upgrade amenities and go green will draw burger-loving consumers into their nearest Burger King location. Just don’t expect any of the brand’s executives to greet you at the door – unless, maybe, if you’re a writer.