Le Whif Introduces Breathable, Organic Chocolate And Coffee

If you love chocolate and coffee, take a whiff – Le Whif, that is.

Branding enthusiasts enjoy discussing the future of the branding industry – from logos and colors to sonic branding and slogans – but perhaps nothing draws more speculation, and skepticism, than the powerful, untapped sense of smell. The future is here.

Le Whif is "a first commercial step toward breathable food," says creator David Edwards, a Harvard professor. "Le Whif uses particle engineering to form chocolate in particle sizes that are small enough to become airborne though too large to enter the lungs." In other words, it’s a taste of food, like chocolate.

A cross between a lipstick and an inhaler, Le Whif Chocolate is a small container that carries three different breathable flavors: pure chocolate, raspberry chocolate, and mint chocolate. The new Le Whif Coffee is being introduced this month on the Harvard University campus. Edwards says Le Whif Coffee "offers the kick of coffee without the cup," since it contains an amount of caffeine equivalent to an espresso.

Edwards took Le Whif on a year long "world tour" to solicit feedback from consumers in 32 countries. The result was an enhancement to the product design. The container is now biodegradable and the chocolate and coffee particles are organic. And – good news for the dieters deprived of a taste of their favorite indulgences – each container is less than one calorie.

Le Whif Chocolate and Le Whif Coffee will be marketed through stores and online at www.lewhif.com. New Le Whif flavors are sure to follow.

Any thoughts as to what flavors should be next?