brand news
Posted by Sara Zucker on March 5, 2010 06:04 AM
Diet Coke's latest ads target a younger generation of consumers. [Brandweek]
Netbook manufacturers are tailoring products for children. [Reuters]
Stop & Shop will see a 24-hour strike by its workers starting tomorrow. [Boston Herald]
Diane von Furstenberg will lend her talents to Claridge's in London. [WWD]
YouTube initiates an auto-captioning feature to aid searching. [Econsultancy]
Borders begs for another loan in order to save its failing business. [Daily Finance]
Fashion brand Cole Haan is done designing with rare animal skins. [AP]
Bathrooms never go out of style: Waterworks has opened a new location. [NY Times]
Luxury houses see benefits in a team rather than having head designers. [WSJ]
Bertolli will launch a new campaign of web shows during the Oscars. [Brandweek]
The Associated Press, Oscars will collaborate to live-stream the awards. [TechCrunch]
Chances are slim that Blockbuster's new brand strategy will succeed. [Business Insider]
As demand for lobster increases, workers pay has stayed the same. [CNN Money]
Consumers can talk about their recent purchases on Blippy.com. [LA Times]
More about: Coca-Cola, Waterworks, Stop & Shop, Diane von Furstenberg, Claridge's, YouTube, Borders, Cole Haan, Bertolli, Oscars, Associated Press, Blockbuster, Blippy