Product Placement In 2009 Oscar-Nominated Films: An Approval Matrix

Posted by Abe Sauer on March 8, 2010 06:33 PM

A look at the good, the bad, and the ugly regarding product placements in the Oscar-nominated films of 2009. So, how did the following brandcameos fare?

American Airlines in Up In The Air. Belstaff in Inglorious Basterds.

BET in Precious. BlackBerry in Up In The Air.

BMW in The Blind Side. Bristol in An Education.

Chanel in An Education. Chrysler Sebring in Up In The Air.

Fenton's in UP. * Günther's in District 9.

Hilton in Up In The Air. Jujubees in Avatar.

* RDA in Avatar. Red Owl in A Serious Man.

Sony in District 9. Stanford University in Avatar.

Taco Bell in The Blind Side. Under Armour in The Blind Side.

Walther in Inglorious Basterds. "*" Fictional brand.

More about: Academy Awards, Avatar, Up In The Air, The Blind Side, An Education, Inglorious Bastards, Precious, District 9, American Airlines, Fenton's, BMW, Chanel, Hilton, Taco Bell, Under Armor, Stanford, BET, Sony

Lucie Bartlett says:

This is fascinating. Fictional futuristic brands more memorable than those grounded in reality, investing huge amounts of real dollars to be there. How long before we see an Academy Award for Best Brand Placement? A few of my own thoughts on this - and the fantastic Logorama, winner fo Best Short Film (Animated)...

luciebartlett.wordpress.com/.../oscar-winning-product-placement-from-brandchannel

Thanks BrandChannel.

Lx

March 9, 2010 06:05 AM #

Abe Sauer says:

Indeed, we noted Logorama's Oscar nod earlier
www.brandchannel.com/.../...nt-Film-Ever-Made.aspx
And now that it won it appears to be the most product placed Oscar-winning film ever.

March 9, 2010 07:53 AM #

Troy McQuillen says:

Though it never received and Oscar, Mike Judge's film, Idocracy sets the standard for brand placement (parody) films.

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