Ghirardelli "Million Moments" Combines Live Streaming With Sweepstakes

Ghirardelli Chocolate is launching a traditional sweepstakes promotion with a twist: Consumers are being asked to visit a website and compose a 75-character message about the "sweet little moments" when they enjoy Ghirardelli. The comments will then be streamed live on a special website. Comments entered between now and the end of April may also appear on a special billboard in lights in New York City's Times Square.

The "Million Moments of Timeless Pleasure" sweepstakes promotion is designed to bring attention to the premium chocolate maker's Ghirardelli SQUARES product. The grand prize is a trip for two to one of four world famous squares – Times Square in New York, Ghirardelli Square in San Francisco, St. Mark's Square in Venice, or Trafalgar Square in London. Additional prizes will include free chocolate for a year and thousands of instant chocolate prizes.

The sweepstakes/website tie-in will be supported with a sampling program this month and next in Atlanta, Boston, Chicago, Dallas, Miami, Los Angeles, New York, Philadelphia, San Francisco, and Washington, DC, where Ghirardelli intends to distribute one million SQUARES. Consumers can find out where the Ghirardelli SQUARES street team will be by following the campaign on Twitter @GhirardelliTour.

Sweet.