Madonna's Star Still Shines With Exclusive Macy's Deal

Sure, Lady Gaga may be the latest groundbreaking and outrageous performer to catch the media's attention, but don't count out the original "material girl" just yet. Madonna has been front-and-center recently, and her aura is anything but dim. She's currently starring on ABC's new TV show, "The Marriage Ref," and she caused her usual buzz at Sunday's Oscars when she appeared with 26-year-old boy toy model Adam Senn.

Now the iconic performer has struck a deal with Macy's to launch the "Material Girl" collection, inspired and designed with Madonna and her daughter Lourdes. The "fast-fashion" collection will target juniors and hit the market in August, just in time for the back-to-school season.

Macy's will be the exclusive retailer of "Material Girl," marketing the collection through 200 stores and online. It's the first deal for Madonna in her joint venture with Iconix Brand Group. According to Neil Cole, CEO of Iconix, the "Material Girl" collection is the just one of a series of new Madonna brands coming from the partnership. Iconix Brand Group owns, licenses, and markets a number of consumer brands including Bongo, Joe Boxer, London Fog, Mossimo, and Ocean Pacific.

Despite her rise to fame in the 1980s, Madonna is one diva who has managed to keep her brand image alive through a fine balance of controversy and commercialism.