As the surge to create online news brands continues, GlobalPost is an emerging contender. In its second year of operation, it has achieved several significant milestones: 750,000 unique visitors monthly, an audience from 230 countries, and more than 4 million visitors since launch in January 2009. Internet metrics of success aside, GlobalPost has proved detractors wrong: There is a healthy online audience for quality international news – and making money while doing so is a viable possibility.
Headquartered in Boston, MA, GlobalPost has assembled a team of over 70 correspondents from 50 countries. They’ve also created a network of partners including PBS, CBS, AOL, Huffington Post, Reuters, WorldFocus, Fox News (The O’Reilly Factor), NewsMax, and more.
GlobalPost’s syndication pipeline includes: Australian Associated Press, South China Morning Post, Cambodia Daily, CBS News and Radio, New York Daily News, Newark Star Ledger, Pittsburgh Post-Gazette – and others.
According to Philip S. Balboni, President, CEO and Co-Founder, ‘We are proud to be an American news organization with a decidedly American voice. We also intend to seek out and tell the truth as we find it. To quote the great American newsman and foreign correspondent Edward R. Murrow, we aspire always to report the news “without fear or favor.”
GlobalPost adheres to no particular political bias. Opinion is reserved for the opinion pages. It embraces the old school value of locally based correspondents – with an organic sensitivity to issues at hand, that then feed into a more fair and accurate international dialogue.
Their business model combines online advertising, content syndication, and paid membership for frequent users named Passport, which costs $49.99 a year, and provides more in-depth research and reporting, and live, on-the-scene "correspondent calls" for breaking news. They also just released a free iPhone app.
GlobalPost aims to “redefine international news for the digital age.” Balboni adds, "Building a journalism business today is a very different proposition than it was 20, 30, 40 years ago when I started. Everything about it is different. But it gives you the opportunity to start from scratch. You have to figure out, what do I want to accomplish? What's the potential for revenue?"
Whatever successful online news models emerge, this brand most likely will be one that survives.
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