Headline Roundup: New Media Edition

Wendy's encourages parties for the NCAA tournament with its new media campaign. [Adweek]

Twitter is working on a Chinese version of its status update-based website. [WSJ]

Louis Vuitton CEO Yves Carcelle thinks that social-networking can bolster a brand. [WWD]

Beauty brand Shiseido is using digital mirrors to help consumers choose cosmetics. [Springwise]

Kotex recent television ads are changing the way tampon are promoted. [NY Times]

Rapper Akon has created a perfume line that hints at his prison past. [Honey]

A new Tupperware promotion touts the kitchen as a great date destination. [NY Times]

Toyota is speaking out against a recent claim of Prius problems. [Boston Herald]

John Deere's new ads show a more unique approach to gardening. [BrandFreak]

The National Retail Federation thinks that consumers will spend $13B for Easter. [CNN Money]

Even its executives reveal that Blockbuster is close to filing for bankruptcy. [Business Insider]

Retailers like Sears and Macy's are starting to target prom attendees. [Brandweek]

The iPad has the ability to positively impact flagging magazine sales. [AP]

Sony is willing to pay upwards of $250M for unreleased Michael Jackson songs. [Daily Finance]