social media
Posted by Suzanne Blecher on March 18, 2010 07:40 AM
The numbers are in. Facebook has overtaken Google’s popularity among internet users in the US. Industry data shows that the social networking site has scored more visits on itshome page than the search engine.
Research firm Experian Hitwise noted that the two sites accounted for 14 percent of all US internet visits last week, each grabbing about half of that number with Facebook at 7.07 and Google at 7.03. Just a year ago, Facebook clocked in at 2 percent. Facebook reached the #1 ranking on Christmas Eve, Christmas Day, and New Year’s Day as well as the weekend of March 6th and 7th. Now we know what family members were really doing over the holidays.
Although Twitter has had amazing growth, it sneaks in only at #39 for visits by US consumers for News. Facebook was the #3 source of visits to News and Media websites last week, according to Experian Hitwise.
For those of you checking Facebook during work, be warned. USA Today reported that more employers are using technology to track employees during work hours. Two-thirds of employers monitor Internet use, according to an American Management Association/ePolicy Institute survey from 2007, the latest data available from them. Almost half of employers said they track content, keystrokes, and time spent surfing.