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Headline Roundup: Earth Day Has Arrived

Posted by Sara Zucker on April 22, 2010 07:24 AM

Earth Day is a huge draw with brands looking for eco-friendly consumers.

PepsiCo launched an initiative to encourage recycling with nation-wide kiosks.

EBay's creator has designed a subscription online information service for Hawaii.

JC Penney looks to increase sales by focusing on brand collaborations.

CenturyLink is buying Qwest, creating the largest US landline phone company.

Sony's PlayStation will stream Major League Baseball games.

LG Electronics rolls out new campaign in run-up to the FIFA World Cup.

Despite being pulled, Microsoft's naughty Kin ads have inspired viral parodies.

The Food Network hopes that tastier event snacks will draw in sports fans and foodies.

America's Test Kitchen, Nintendo partnered up on a successful video game.

Barnes & Noble continues to promote the Nook with a new series of television commercials.

Magic Brands LLC files for bankruptcy, bringing Fuddruckers and Koo Koo Roo with it.

Consumers agree that Panasonic designs the most reliable camera.

Microsoft will put more focus on its "essentials": Hotmail and Messenger.

Chrysler's new CEO vows to bring an increase in sales to the automobile company.

Despite positive expectations, eBay failed to hit its market goals.

L’Oréal USA purchased Essie Cosmetics, a brand that garners $150 million in annual sales.

Marketers are turning to sweepstakes and contests with big cash prizes.

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