Celebs Go (Red) For a Good Cause

President Obama's favorite TV network is now running promos featuring Bono, Penelope Cruz, the Jonas brothers and other celebs to promote The Lazarus Effect, HBO's upcoming AIDS documentary co-produced by the philanthro-branded non-profit (Red).

The Spike Jonze-directed special, which will debut on HBO, Channel 4 (UK) and YouTube on May 24th, promotes (Red)'s efforts fighting HIV and AIDS in Africa. That work, funded by (RED)-branded tie-ins with American Express, Apple, Gap, Starbucks and others.

Check out the spot above, and find more on (RED)'s cross-platform campaign (also on Twitter and Facebook) on its website.