Yes, we know: When you’re a multi-billionaire financier and arguably the keenest financial mind of your generation, every week is kind of your week. Particularly when you’ve got the ear of the president of the United States.
But this really is Warren Buffett week, more than usual. For one thing, the Oracle of Omaha has got the U.S. Congress considering whether to give his Nebraska-based Berkshire Hathaway fund a break on hedge-fund regulation as they grapple with straightening out the financial sector.
And this weekend, Buffett is hosting his investor love-in (dubbed "Woodstock for capitalists") for the company’s annual meeting.
Almost lost amid all of this is the fact that Buffett has decided to do something helpful and selfless for the children of America. A long-awaited cartoon series (that's the promo, above) featuring financial lessons from Buffett will debut this weekend.
The Secret Millionaire’s Club multimedia initiative (tagline: Leap Frogging Your Way to Your First Million) aims to teach kids about investing, avoiding debt, and the importance of pursuing your dreams.
“I just hope that they become more financially savvy and start thinking about certain principles of saving and learning and that sort of thing at an earlier age than perhaps they would otherwise,” Buffett told the AP.
A worthy goal, to be sure. A lack of so-called “financial literacy” in schools, in the media and at home has helped make the U.S. a creditors’ paradise, saddling young people, in particular, with debt as they embark on adult life.
The only question is whether a cartoon featuring an animated Buffett character will have any resonance at all with kids. The crinkly Buffett doesn’t exactly look like Miley Cyrus or Justin Bieber, even in stylized form.
But in a bid to make this more appealing to kids, there's also an online game and even a mobile application. Let's hope they break through the clutter.