Interbrand IQ: The Best Asian Brands Issue

rss

brand news

Starbucks Double Promo; Lexus SUV Gets Green Light

Posted by Shirley Brady on May 7, 2010 08:00 AM

Starbucks kicks off two campaigns, for Via instant coffee and retooled Frappucino line (above).

Lexus SUV "don't buy" rating by Consumer Reports has been lifted.

BP hopes to have oil spill contained by Monday, seeks shared responsibility.

J&J investigation into children's medicine begins in US; reviews global branding for baby products.

Bic highlights longevity.

Burberry struggles in Korea.

Chupa Chups rolls out viral campaign.

Dish Network and Univision team for interactive ads.

Ford banks on Lincoln brand.

Intel founder Max Palevsky dies at 85.

Mercedes-Benz brand coming to yachts.

Sun Chips expands green marketing.

Versace awarded $20 million damages in California counterfeiting suit.

US TV networks express optimism for 2010/11 ad sales.

Auto safety is back on the agenda in Washington.

Australia chooses new slogan.

I Love New York campaign "faltering."

Helmsley name returns to Manhattan.

Study: "Tivo Effect" overblown?

The pill turns 50.

& Iron Man 2's cool gadgets.

Comments are closed

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein