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Headline Roundup: World Cup Fever

Posted by Shirley Brady on May 10, 2010 08:30 AM

Carlsberg's new World Cup spot (above) features soccer legends.

BMW prototype sparks bomb scare in Manhattan as global sales increase.

Borders unveils Kobo e-reader.

Smirnoff tops power 100 ranking of alcohol brands.

Uniqlo dubbed New York's "hippest retailer."

IBM acquires Cast Iron systems for cloud capabilities.

JetBlue unveils new "digital brand experience" campaign.

Microsoft to patch vulnerabilities.

Mariah Carey's new perfume: Lollipop Bling?

Nokia expands Apple suit to include iPad.

NASCAR driver Tony Stewart seeking new sponsor after losing Old Spice.

Jimmy Choo's social media challenge excites Londoners.

Continental, United rebranding (United's name and Continental's logo) could be challenging.

Toyota is facing more scrutiny in US.

BP's preparedness questioned (says WSJ) as dome fails to contain oil spill; some observers still confident.

Chrysler to reward dealers with cash.     

Boston Pizza features customers in ads.   

Hard Rock Hotel Las Vegas repositions.
       
Marriott and Ian Schrager plan to open first Edition-branded hotel in Waikiki.

Virgin Atlantic, Red Bull claim "promoted tweets" ROI.

ANA (All Nippon Airways) signs up for first Boeing Dreamliner.

Yahoo Japan and China's Taobao partner.

Harrods sale is official.

H&M aims to make global distribution more efficient.

BA price-fixing trial collapses.
 
Apple planning iTunes Live.

Hollywood studios win on-demand decision.
     
Panasonic to go green, scale back on electronics.

Comcast to sell LA TV station to speed NBC Universal deal.

Thomson Reuters adds videos.
          
Burger King signs Formula One sponsorship as F1 deals heat up.
          
Twitter awareness is up, usage not.

Citysearch gets into reputation management.

Tasti D-Lite now more social with check-ins.

Nike looks beyond swoosh to soccer, emerging markets for growth.

Coca-Cola's happiness ambassadors circle globe as brand goes high-tech to mix its sodas.

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