Iron Man 2 Product Placement: Bite at the Apple

Franscois Bezuidenhout says:

Fascinating! Isn't this the kind of identity niche that every brand civets - doesn't matter if one alters an aspect of the core brand, the ID still remains, even without the logo!

Branding without trying.

May 11, 2010 03:42 AM #

Mark Lightfoot says:

Not sure if the rules apply in TV the same way they do in film, but in Ugly Betty all the Apple logos are obscured in some form. In iCarly they have a pear covering the Apple. The shapes/form & design are in themselves so iconic that even without the logos you have product placement. I think that your post ignores that fact that a logo is but one small part of a product; a bmw in a film is still a bmw because of its shape. The logo may simply be the stamp of authenticity that consumers need as part of the trust transaction. There may be something to be said for de-badging as a way to raise a product to uber-cool status?

May 11, 2010 04:12 AM #

Rafael/ voltereta® says:

I do agree with Mark Lighfoot.
De-badging (i loved the termn) may seem as anti-branding, but I think is a powerful way to remind people who you are... when people already know and love who you are as a brand.
In this case the product design is as powerful as the brand logo.
A beautiful lesson that show us that a brand is beyond image.

In the case of iCarly, my 10 year old son notices the brand through a "mistake" on the show...The first time he noticed it.
He would later  say:  "that's the next generation of Mac's dad."

May 11, 2010 12:49 PM #