Posted by Abe Sauer on May 10, 2010 07:15 PM
As everyone expected, Iron Man 2 dominated at the domestic box office this weekend and, also as expected, it brought the product placements. Over 50 of them, from Rolls Royce to Everlast to LG and Dick's. See the whole list and analysis at Brandcameo.
But first, we're faced with a dilemma involving Apple's non-placement. An extended scene in Iron Man 2 features the late artist DJ AM. Except, the Apple Macbook and its glowing logo that DJ AM was so well known for using appeared in the film covered, creatively, with an Iron Man head logo.
Despite Iron Man 2's producers going to lengths to obscure the Apple logo, should it still be considered an Apple product placement in the movie? We're going with yes, as the white notebook is instantly recognizable and as much a part of the Apple brand as its logo.