Pedigree Watch: Charlie's Found...

Posted by Shirley Brady on May 13, 2010 04:18 PM

Pedigree UK rolled out the 2nd episode in the YouTube saga of Charlie the abandoned dog. #3 will kick in when #1 and #2 total 50,000 views. Pedigree is donating £1 per YouTube view to help abandoned dogs, and 50p per "like" on its Facebook page.

More about: Online, Cause Marketing, Pedigree

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Comments

Jehoshua Kilen says:

I am curious about this. Decent story, perhaps targeted, but how exactly will this sell more dog food? Are the people finding this on the web and watching these videos likely to be the people so easily swayed into purchasing Pedigree's brand over the cheapest or the competitor? How does this video directly impact sales?

May 15, 2010 02:01 PM #

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