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BP Suspends Marketing, Faces US Probe

Posted by Shirley Brady on May 18, 2010 07:58 AM

BP suspends marketing activity (but keeps up social media response) as Obama moves to name panel to investigate Gulf disaster. Other oil brands are staying resilient.

A coalition of America's largest food companies, including General Mills, ConAgra Foods, Kraft Foods, Kellogg, Coca-Cola, PepsiCo and Hershey, commit to taking 1.5 trillion calories out of their products by 2015 in an effort to reduce childhood obesity.

As the Ritz-Carlton prepares to take world's tallest hotel crown in Hong Kong, luxury hotels are booming in China.

European travel brands capitalize on ash cloud flight chaos.

Facebook on cusp of 500 million users.

FTC asked to proble alcohol marketing online.

Brands expected to support England's 2018 World Cup bid despite scandal.

Global ad industry optimistic about mobile devices.

The Hub (Discovery and Hasbro's JV), ESPN and other US cable network brands take a front-row seat during upfronts week.

Beck's adopts new global identity.

BMW moves up electric car plans.

Lego stores use augmented reality to animate completed kits and woo kids.

Microsoft revamps Hotmail with a new campaign to take on Gmail.

YouTube enters Africa with South African channel.

Court approves $1.1 billion sale of Canwest.

Cost of Gizmodo's leaked iPhone blog post to Apple? $78 million in lost sales, according to one estimate.

J&J aims to boost Listerine sales with an educational campaign and "docummercial" narrated by Neil Patrick Harris.

Alberto Culver is relaunching Noxzema, which it acquired from P&G, with new products, packaging and a campaign targeting older consumers.

PepsiCo reintroduces Mountain Dew to UK with social media push.

Puma goes greener by thinking beyond the box.

Thomson Reuters named top Canadian brand in Interbrand's 2010 ranking.

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