Posted by Barry Silverstein on May 18, 2010 12:15 PM
It may seem crass to take advantage of another brand's unanticipated misfortunes, but current conditions in the air over Europe may be a boon to some companies.
As we recently reported, the volcanic eruption that paralyzed European air travel has spurred an increase in the use of videoconferencing services. Now other brands in the travel industry are launching initiatives to capitalize on airlines' travel woes.
With ash continuing to spew from Iceland's volcano, some airline carriers are being forced to curtail flights again, although the UK's Civil Aviation Authority is hoping to ease flight travel restrictions with new rules today. In addition, fears of a British Airways strike has wreaked havoc with fliers' travel plans.
These events are making for an unusual marketing opportunity, notes Britain's Marketing magazine.
Virgin Trains, in keeping with Richard Branson's cheeky marketing across the Virgin group, is running an ad campaign that focuses on airport lines and traffic jams, and adding service to accommodate travelers.
A new campaign from rail operator National Express also targets frustrated fliers. Hotel chain Premier Inn, meanwhile, is encouraging travelers to book a staycation at one of its hotels in the UK.
When the going gets tough in the air, seems there will always be companies on the ground who'll be more than happy to help consumers out.