FIFA: Don't Even Allude to the World Cup

World Cup Blog, which itself has been threatened by FIFA over unauthorized use of the term "World Cup," reports that the global soccer tourney's governing body is cracking down on unlicensed usage of World Cup-related words and logo.

FIFA's not kidding around, having recently won a legal injunction against a pub near a World Cup venue in Pretoria, South Africa, for alluding to the World Cup (a FIFA no-no) in its marketing around the upcoming event. The message is clear: unless you've got an official licensing deal such as Nike or Adidas, watch out!