Best Global Green Brands 2013

brand news

BP: Once More, With Gusto (and Robots)

Posted by Shirley Brady on June 1, 2010 08:00 AM

BP's shares tumble as it begins latest attempt to stop Gulf leak and new charges emerge.

AIG and Prudential failed to reach a deal for AIA insurance business in Asia.

J&J's McNeil unit pulled TV ads month before stopping Tylenol production due to earlier recall.

Kimberly-Clark humanizes Scott paper products brand with spokesman called Scott.

Unilever's plans for Sara Lee face EU inquiry.

VW launches on the iPad -- which has exceeded 2 million sales mark, except in the UAE -- and Jimmy Kimmel's US late-night talkshow.

World Cup apps and mobile TV bring the games to smartphones, while social media fuels interest.

4Kids Entertainment , owner of Cabbage Patch Kids, Yu-Gi-Oh! and other brands, was delisted on the NY Stock Exchange.

British Airways thanks non-striking staff in an ad.

CheapTickets invites the public to create its next commercial.

Covidien to buy EV3 for $2.6 billion.

Gap, Burger King and Universal Music partner with Loopt, a geolocation loyalty service.

HP is cutting 9,000 jobs.

JetBlue's former terminal at NYC's JFK airport faces razing and preservationists' ire.

Plum Baby sold to Darwin Private Equity.

Sam's Club personalizes discounts for buyers.

London's Wembley stadium rebrands to help sponsor search.

Merger talks heat up for Spanish banks.

US Memorial Day holiday box office slump a sign of things to come?

Comments are closed

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein