YouTube: Cause Celeb

Cause marketing has come of age thanks to YouTube. It’s hard to argue with two billion hits on a daily basis. That's more than all Americans watching network television.

YouTube's ten most subscribed channels according to Website-Monitoring.com are all individuals, except for Universal Music group at #6. But aside from the “Broadcast Yourself” ethos, an apogee of narcissism, YouTube has provided a viral lightning rod for cause-wired social awareness and marketing for a generation of digital natives.

One current stand-out is Pepsi’s Refresh project, which will announce its finalists on July 1st. It doesn’t get much better than a major global brand exchanging an old-school million-dollar Super Bowl spot for a user-generated, social media-based campaign focused on socially refreshing investment.

Ad Age recently named its top five picks for cause-marketing related videos, led by the Haagen-Dazs "Help the Honey Bees" campaign above.

The rest?



2. The Girl Effect, Nike Foundation




3. One Day Without Shoes, Toms Shoes



4. The Cove PSA: My Friend Is..., Participant Productions




5. How to Clean Ovens, Seventh Generation


Please submit your personal favorites right here.