brand news
Posted by Shirley Brady on June 2, 2010 05:00 PM
Ford and GM posted stronger sales in May, as Ford confirms rumors that it's ending its Mercury brand.
Investors bet on BP rebound as US Gulf coast cities use digital billboards to lure tourists back to the beach.
Viacom veteran turned digital exec Herb Scannell is now running the BBC's US brands, including BBC America.
Amazon's Kindle e-reader will be available in US Target stores starting Sunday.
Doritos names UK finalists in its King of Ads UGC contest.
Frontier Airlines aims to improve the customer experience.
Hennessy Black marks the cognac brand's first new product launch in nearly 50 years.
Lacoste focuses on US market with new designer.
Le Monde, France's storied newspaper, is seeking a financial savior.
M&M's pretzel chocolate candies debuted today with an American Idol tie-in concert streamed on its Facebook page.
Marks & Spencer stands by World Cup ad featuring now-cut British soccer player Theo Walcott.
Moet & Chandon is rebooting its online branding.
P&G is partnering with Tobii for virtual market research.
Unilever relaunches Lifebuoy soap in Kenya.
Vauxhall targets moms with new digital campaign for Meriva model.
Vlasic's pickle-promoting stork rebrands with a new microsite and Facebook push.
Whole Foods begins its 30th birthday celebrations ahead of official Sept. 20th anniversary.
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